On the afternoon of February 19th, the 2019 Marketing Conference of EPPEN was held in Yinchuan Lida Shenzhen Airlines International Hotel. More than 160 people including senior executives, general managers of various business units, directors of supply chain center, and sales representatives attended the meeting. With the theme of “breakthrough”, the conference called on all sales personnel to break through and continue to make progress and improve the combat effectiveness of the sales team.

First, Vice President Nie Jianxin started his speech with an inspiring video. The speech elaborated on the quality and the direction of the marketing team that should be possessed under the new situation, focusing on “self-breakthrough, activation organization, brand innovation, and training wolf”. The impassioned speech inspired all the participants.

Subsequently, General Manager Han Huiping of the Plant Nutrition Division and General Manager Zhang Tianke of the Fertilizer Sales Department gave a speech entitled “Brand Road”, sharing the brand building experience of the Plant Nutrition Division over the past few years; Supply Chain Center Director Jiang Chun, with the theme of “Collaborative Symbiosis”, gives everyone a deeper understanding of the dynamic team of the supply chain center.

After the sharing session, the solemn signing of the letter of responsibility and the swearing ceremony of the flag were ushered in. Vice President Yan Xiaolin handed over the Company Flag to the vice president of Nie Jianxin. The representatives of the sales department management team, under the leadership of Nie, took the oath against the flag. A powerful pledge is not only a commitment to the company, but also a commitment to yourself, urging everyone to remember the vows and to fulfil the duty.

President Xi Jinping said: Great undertakings start with dreams, based on innovation, and fulfilled with hard work. Yan Xiaoping, the chairman of the board, talked about his entrepreneurial experience with the title "Dream, Confidence and Endeavor". Adhering to his dreams, he went through failures and strived all along with firm confidence. In contrast to the tremendous changes in the market situation during the past two decades, Mr. Yan analyzed the new environment and new challenges facing the company. EPPEN shall seize the driving forces of innovation, brand and talent, and maintain an international perspective to fully activate individuals and organizations with binary incentive. The chairman's speech is like a shot of cardiac, so that everyone present is confident in the "battlefield" that will be faced.

This conference is not only a warm reunion of the family, but also an inspiring meeting. The new year has begun and new battles have begun. Let us respond to the company's call, break through the self, overcome difficulties, and always climb the sales peak!